Experience Booth Design
Flow + Samsung at Lollapalooza Argentina 2025
For this project, the main goal was to design a container-based space prioritizing a streaming studio and interactive experiences. Together with the creative team at Retina Experience, I developed a 5.5-meter-tall cake-shaped structure. This space combined relaxation and celebration, offering visitors wifi access and immersive experiences.
The Cake
A 5.5-meter cake to celebrate, connect and chill
The challenge was to balance impact and practicality: a structure designed to last only 3 days, withstand thousands of uses, and be discarded afterward.
Interiors
Experiences + Streaming Studio
With areas under 90 m² per level, the challenge was to create a design that represented Flow and Samsung while ensuring smooth movement for large crowds.
Flow team and the spaces
As usual in any part of the world for a three days activation, we had many budget cuts but together with our Retina Experience team and the Flow producers, we managed to maintain the core intention, ensuring great visibility without sacrificing space or team safety.
Special thanks to: The Retina Experience team / Flow team / Jota Producciones team.
